I-65 North, Inc. is the publishing and business side of the author's activities as an author and speaker. The Tennessee corporation is registered to also do business (dba) as Mark Rollins Adventures. Why I-65 North? I-65 North is a metaphor for the author's philosophy about business and life. We are on a journey, one that involves constant change and where success is determined through the eyes of those who judge us. The role of a leader is to get people moving the same direction— to provide a clear sense of direction for that journey (goals and objectives) and the rules of road (a core set of beliefs).